How to Choose SEO Keywords Using Google Ads

Selecting the right keywords is crucial in SEO optimization. This article will explain how to use Google Ads (formerly Google AdWords) to set and select SEO keywords. By effectively using Google Ads’ Keyword Planner tool, you can find high-efficiency keywords relevant to your business and develop optimization strategies for them.

Using Google Keyword Planner Tool

Google Ads provides a powerful Keyword Planner tool that helps you find keywords related to your business, products, or services. It also allows you to see the search volume, competition level, and click costs for these keywords.

Steps to Use:

1. Log in to Google Ads Account: You need a Google Ads account first.
2. Access the Keyword Planner Tool: In the Google Ads menu, select “Keyword Planner.”
3. Discover New Keywords: Enter phrases related to your business, and the tool will return a list of keywords.
4. Review Keyword Data: Look at each keyword’s average monthly search volume, competition level (high, medium, low), and suggested bid range.

Key Metrics for Choosing Keywords

When selecting keywords, the following metrics are crucial:

• Search Volume: The monthly search volume of a keyword determines its potential to drive traffic.
• Competition Level: Reflects the level of competition for advertisers bidding on that keyword. Keywords with low competition are easier to optimize.
• Click Cost: Known as CPC (Cost-Per-Click), keywords with a high CPC usually have higher commercial value.
• Relevance: Keywords should be highly relevant to your content and target audience.

Keyword Selection Strategies

• Long-Tail Keywords: These are longer, more specific keywords with lower competition, usually resulting in higher conversion rates.
• Brand vs. Non-Brand Keywords: Optimize both brand and non-brand keywords to attract new and returning customers.
• Localized Keywords: Keywords targeting specific regions help attract local customers.

Monitoring and Optimization

• Regularly Monitor Keyword Performance: Use Google Ads to track keyword performance data and adjust strategies as needed.
• A/B Testing: Test different keyword combinations to find the best ones, improving traffic and conversion rates.

By using the methods above and leveraging Google Ads, you can more accurately select and optimize SEO keywords, thereby improving your website’s ranking and traffic.